Lead generation tool
Bussines Type
Key Results
The system increased outreach volume by 5,900%, achieved a 62% open rate and 18% reply rate, tripled weekly sales conversations, and generated qualified leads within 72 hours of launching the new outbound system.
Executive Project Summary
A publishing company partnered with Inovara to transform its manual, inconsistent outreach process into a scalable outbound email acquisition engine powered by Instantly AI. Within two weeks, Inovara delivered a fully configured, production-ready outbound email system-complete with domain warm-up, deliverability optimisation, sending infrastructure, and campaign setup-enabling the company to begin generating predictable leads at scale. Early results showed a significant uplift in lead flow, outreach volume, and pipeline creation.
The Problem
The company lacked the infrastructure and automation required to run systematic outbound email campaigns. Their previous outreach approach suffered from:
- Manual sending and inconsistent follow-up, limiting the total volume of prospects reached.
- No ability to run multiple audience segments or A/B tests, choking experimentation.
- No automated warm-up or deliverability setup, resulting in emails landing in spam.
- No data tracking, making it impossible to measure open rates, replies, or conversions.
- Lead generation depending too heavily on manual business development efforts, restricting scale.
This constrained their ability to build a reliable pipeline or secure predictable sales opportunities.
The Solution
Inovara implemented a complete outbound email infrastructure using Instantly AI, delivering:
1. Full Technical Setup
- Account creation and configuration
- Domain warm-up configuration
- DNS authentication (SPF, DKIM, DMARC)
- Deliverability optimisation
- Multiple inbox creation for higher sending reputation
2. Campaign Infrastructure
- Upload and cleaning of lead lists
- Personalisation framework for messaging
- Automated follow-up sequences
- Safety rules to prevent spam issues
3. Partner Handover
- Seamless introduction to the Instantly AI delivery team
- Handover of all system credentials, templates, and reporting dashboards
- Guidance for the company’s internal team on scaling campaigns
4. A Repeatable System
The system was designed not only for internal use but to allow the company to replicate the service as an offering to other businesses, expanding their revenue opportunities.
The Results
Within the first 30 days after setup and activation, the system achieved:
1. Massive Increase in Outreach Capacity
- From ~50 manual emails/month → 3,000+ automated emails/month
- (a 5,900% increase in outreach volume)
2. Higher Engagement & Pipeline Creation
- 62% average open rate across warm leads
- 18% reply rate, significantly higher than industry benchmarks
- 22% of replies qualified as sales opportunities
3. Faster Lead Generation
- First qualified leads generated within 72 hours of going live
- 3x increase in weekly sales conversations compared to before
4. Predictable Revenue Pipeline
- The company created a consistent weekly flow of conversations, enabling a steadier sales cycle.
- Build-once-use-many system enabled new verticals to be targeted without additional technical setup.
5. Scalable & Resellable Infrastructure
- the publisher can now offer outbound outreach as a billable service to partners, generating:
- New recurring revenue streams
- Service differentiation
- Low operational overhead
"Incredibly gifted and insightful! So glad that we met Dan and his team in 2024. What amazes us most is their depth of knowledge across so many areas. They quickly understood our business, broke down challenges, and helped us find and implement the right solutions."
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