Privacy policy
We take your privacy seriously. This page explains what personal information we collect, why we collect it, how we use it and the choices you have.
If anything here feels unclear or unfair, please let us know.
Who we are
This privacy policy applies to Inovara AI Ltd (“we”, “us”).
We’re the data controller for any personal information collected through our website and any linked services.
What information we collect
We collect information in three main ways:
1. Information you give us
This is usually when you:
- fill in a form on our site
- contact us by email
- book a meeting or request a demo
- join a mailing list
This may include:
- your name
- email address
- job title
- company name
- anything else you choose to share
2. Information collected automatically
When you visit our site, we collect basic analytics data such as:
- IP address
- browser type and device
- pages you view and how long you spend on them
- how you arrived on our site (for example, via Google or social media)
We use cookies and similar tools to help us understand this activity. You can block cookies in your browser if you prefer.
3. Information from our tools or apps (if you use them)
If you access any of our digital tools or AI-powered products, we may collect:
- usage information (for example, when you log in and what features you use)
- inputs you provide while interacting with the tool
- system data needed to deliver the service (details will always be explained in the relevant product documentation)
We only collect what we need to operate and improve the service.
How we use your information
We use the information we collect to:
- run and improve our website and services
- reply to messages or enquiries
- provide demos, support and updates
- understand how people use our site
- send occasional news or product information (only if you’ve opted in)
- meet our legal or regulatory duties
We don’t sell your data or use it for unrelated marketing.
Legal basis for using your data
Under UK GDPR, we use your information because:
- you’ve given us permission (for example, joining our mailing list)
- we need it to provide something you’ve asked for
- we have a legitimate interest in running and improving our business, as long as this doesn’t override your rights
- we’re required to keep certain information by law (for example, financial records)
How long we keep your data
We only keep personal information for as long as we need it:
- enquiries: up to 12 months
- mailing lists: until you unsubscribe
- client information: for as long as you work with us, plus any legally required retention period
- product usage data: as set out in the relevant product documentation or agreement
When we no longer need your data, we delete or anonymise it.
Who we share your data with
We sometimes use third parties to help us run our business, such as:
- website hosting and analytics tools
- customer relationship tools
- email and communication platforms
- secure cloud storage providers
These partners only get the information needed to do their job and must keep it secure. We don’t allow them to use your information for their own purposes.
If the law requires us to share information (for example, a court request), we’ll comply, but only share what’s necessary.
Where your data is stored
Our core systems are based in the UK and EU. Some trusted partners may store data outside the UK or EU, but only where strong safeguards are in place, such as approved data transfer mechanisms.
Your rights
You have the right to:
- access the personal data we hold about you
- ask us to correct any inaccurate information
- ask us to delete your data
- ask us to limit or stop processing your data
- ask for a copy of your data in a common format
- withdraw consent at any time (for example, unsubscribe from emails)
To exercise any of these rights, just contact us.
Cookies
We use essential cookies to make the site work and optional cookies to help us understand how people use our site. You can manage cookies in your browser settings at any time.
Children’s privacy
Our site and services aren’t aimed at children and we don’t knowingly collect information from anyone under 18. If you become aware that a child has provided personal data, please contact us and we’ll remove it.
Changes to this policy
We may update this policy from time to time. If we make a significant change, we’ll highlight it on this page.
How to contact us
If you have any questions about this policy or your data, contact us:
- By email: hello@inovara.ai
- In writing: Inovara AI Ltd, 1 Enterprise Road, Roundswell, Barnstaple, EX31 3YB
